AUDI Takes #1 in Auto Sales for First Two Months of 2014

, ,
audi repair des moines iowa

In the first two months of 2014, Audi delivered more cars than BMW to take the global lead in luxury vehicle sales. Audi sold 242,400 vehicles through February 2014, over 350 more than the BMW brand, according to sales data from some German auto manufacturers. At this time last year, Audi trailed BMW by over 400 vehicles; BMW has been number one in the luxury segment for nine straight years.

audi repair des moines iowaVolkswagen has also gained sales, fueling an intensifying competition for the title of the world’s biggest maker of premium vehicles. Mercedes-Benz, currently number three in the world, has grown at a faster pace in recent months than its two larger rivals. All three are competing to to hold the number one luxury sales position at the end of this decade.

“Competition in the premium segment is more intense than ever,” says Audi’s Chief Executive Officer, Rupert Stadler. “We’re ahead of our two main rivals in the first two months, but this doesn’t really interest me much. Our focus is on further growth.”

This year, Audi will introduce 17 new or reworked models, including a remake of their iconic TT sports car. They have never before held the top luxury sales spot for an entire year, and are hoping to do so this year. These rollouts are also part of a plan to invest 22 billion euros ($30.5 billion) over the next five years to sustain growth.

February sales at Audi were boosted by a 32% gain in sales for the Q7 SUV and a 43% jump in sales for the A3 Compact. Volkswagon sold 9.3% more cars in the first two months of the year than previously, and BMW saw an 8.9% rise in sales.

Overall, it appears that the European Auto industry is shaping up for tough competition throughout 2014, a breath of fresh air from the stagnant sales and bleak outlook of years past.

At Beckley, we’re excited to see the resurgence of popularity in European vehicles. We hope that the community in Des Moines expands as more people become interested and passionate about European cars. If you’re considering purchasing a European automobile, or need service on the vehicle you’ve purchased, we hope you will call us to set up an appointment. Our knowledgeable team is here to help you make the best decision when it comes to your car. Give us a call at (515) 243-8185 to speak with a team member today!